Butchers Arwyn Morris and Ramos Vernys loved premium beef jerky snack products made by a Mid Wales company so much that they bought the business. The former work colleagues have big plans to take Trailhead Fine Foods (www.trailheadfinefoods. co.uk) to the next level and are basing production at the WMO centre in Welshpool, initially creating two new jobs. The company already has a growing list of online customers and they hope to continue to expand. The company is also negotiating a series of exciting partnership deals like supplying complementary packs of beef jerky to more than 2,000 marshals at the Dayinsure Wales Rally GB. Aberdyfi rally driver Tom Cave and co-driver James Morgan, from Hirwaun, also promoted the ‘Get Jerky’ brand on their Hyundai i20 R5 during the rally.
Arwyn explains: “We will continue to make the same premium beef jerky products in exactly the same way, but we are also keen to develop an exciting range of new and different jerky products and flavours. Our aim is to increase exposure of the brand and to develop partnership relationships with wholesalers and distributors. Ramos and I believe in the product so much that we left good jobs with our previous employer to take Trailhead Fine Foods forward.”